In this inaugural episode of Dark Matters Spotlight Backstage, host Craig Rebman discusses the intricacies of the mortgage ecosystem with Mike Russell from Total Expert. They explore the importance of product and pricing in the mortgage industry, the transition to customer relationship management, and the integration with the Empower platform. The conversation delves into the role of AI in marketing and customer retention, highlighting the innovative features of Total Expert’s platform and the positive reception of AI technology among consumers. The episode concludes with a discussion on the importance of partnerships in enhancing the mortgage experience.